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CASE STUDY · Parenting / Nanny Education / Author

Michelle LaRowe — A professional site for a parenting & nanny expert.

Massachusetts, USA

Tech Stack
WordPress · Elementor · Astra · WPForms
Michelle LaRowe website designed by Webteqno — Parenting / Nanny Education / Author in Massachusetts, USA

The Client

Michelle LaRowe is an International Nanny Association Credentialed Nanny, parenting author, and nanny-industry leader based in Massachusetts who has worked with families since 1994. She was named the International Nanny Association's Nanny of the Year in 2004 and has written four books, including Nanny to the Rescue! and Working Mom's 411.

She serves as executive director of the Morningside Nannies placement agency and managing editor of Nanny Magazine, and delivers nanny training through NannyTraining.com and GlobalNannyTraining.com that has reached nannies in more than 30 countries. She also offers freelance writing and parenting consulting.

The Problem

Michelle's work reaches very different audiences: parents looking for coaching, nannies looking for training, and editors and producers looking for an expert voice.

Her credentials, books, and media appearances needed a central home, with a clear route for each audience to find the right offering and get in touch.

What We Did

We built a clean personal-brand site that leads with her experience, an As Featured In strip of media logos, and her Nanny of the Year recognition. It then breaks her work into Freelance Writing, Nanny Training, and Consulting, backed by testimonials and a selection of her books.

Supporting pages cover her full biography, her four books with links to buy them on Amazon, a Media page listing her television and radio appearances alongside recent news and advice features, and a blog. A Contact page with a message form, email, and phone number gives parents, nannies, and media a direct line to Michelle.

The Result

Michelle LaRowe now has an authoritative hub that reflects more than three decades in the nanny industry and consolidates her varied work. From one site, visitors can check her credentials, find her books, review her media history, and contact her about writing, training, or consulting.

Tech Stack

WordPress Elementor Astra WPForms

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