RankROI
Practical search guides for growing businesses.
RankROI is a library of field-tested search guides that help growing businesses turn search visibility into customers — covering SEO for Google, AEO for featured answers, and GEO for getting cited by AI assistants like ChatGPT, Gemini, and Perplexity.
Search is no longer just ten blue links. RankROI breaks modern search into three practical tracks — ranking on Google, winning featured snippets and direct answers, and getting recommended by AI assistants — then hands you the playbooks to act on each. Guides are written for real operators, with industry-specific strategies for trades and local service businesses, plus a weekly toolkit newsletter.
Everything a modern search marketing guides needs.
SEO guides
Field-tested ranking strategies for Google search, written to be implemented, not just read.
AEO content
How to win featured snippets and direct answers so your business is the response, not a link.
GEO optimization
Get cited and recommended by AI assistants like ChatGPT, Gemini, and Perplexity.
Industry playbooks
Tailored strategies for specific business types — auto repair, barbershops, HVAC, plumbing, and more.
Local SEO resources
Google Business Profile and local-pack tactics for businesses that live on nearby search.
Weekly newsletter
A practical search toolkit delivered every week, with new guides and playbooks.
Up and running in three steps.
Browse
Pick a track — SEO, AEO, GEO, Local SEO, or your industry — and open the guides that fit your goal.
Implement
Follow the field-tested, step-by-step recommendations built for busy operators.
Measure
Apply the frameworks to track results and double down on what moves rankings and revenue.
Free guides across every track, with an optional premium newsletter and paid audit service for businesses that want a done-for-you review.