NannyTraining.com — Building the home of professional nanny education online.
Houston, Texas, USA

The Client
NannyTraining.com is an online school for nannies and other in-home childcare providers, based in the Houston area. It was founded by lead educator Michelle LaRowe, an International Nanny Association credentialed nanny, Nanny of the Year award recipient, parenting author and former executive director of the International Nanny Association.
The school says its courses align with International Nanny Association best practices and the US Nanny Association's national standards, and that it has students in more than 30 countries. Its catalog includes a Nanny Certificate Course, short professional courses on nanny-employer relationships and on tax and payroll compliance, Spanish-language courses on newborn care and on child safety, health and nutrition, and accredited CACHE qualifications up to Level 3.
The Problem
Nannies come to the site at very different stages. Some want a first certificate, some want an accredited qualification, and others need a short course on one topic, such as pay and taxes. Years of added content and plugins had left the site without a clear hierarchy, so the course catalog was hard to understand and navigate.
The site also had to build trust quickly. Nannies are paying for a credential that families will weigh when they hire, so the school's expertise and standards needed to be easy to see.
What We Did
We restructured the homepage, simplified the course catalog, refreshed the visual identity and rebuilt the SEO content structure. The homepage now opens on the promise of training that leads to credentials, with an Enroll Now panel beside the headline. It goes on to cover the benefits of studying online at your own pace and presents the two featured courses with their prices.
The main menu takes visitors through Benefits, Content Areas, Courses, Educator and About, followed by Enroll Now and a Login button for current students. The course catalog separates non-accredited and accredited options, and the Spanish-language courses are listed by name under Courses. The Content Areas page sets out the 12 core topics, from basic child safety to professionalism, and the Educator page presents Michelle LaRowe's background.
Industry partner logos, along with the phone number and email in the header, reinforce the school's credibility.
The Result
Visitors can now compare courses, see prices up front, check what the curriculum covers, and enroll or log in from any page. The navigation is clearer, and the school's credentials and industry ties are easy to find.
The site now reads as the professional home of a serious nanny credential. That matters both to nannies investing in their careers and to the families who hire them.
Tech Stack
"The new site finally reflects the quality of what we have built. Students tell us the site made them feel confident enrolling."
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