SS77 Hair Studio — A booking-ready site for a downtown salon.

SS77 Hair Studio is a private salon in downtown Bethlehem, Pennsylvania, specializing in custom color, keratin treatments, hydration and scalp wellness. It opened in 2018 and is led by stylist and educator Selines Santiago, who has more than 20 years of experience in the beauty industry.

Its menu also covers color correction, gray blending and smoothing treatments for clients across Bethlehem and the Lehigh Valley.

Premium color and treatment work is a considered purchase. New clients want to see the studio, understand each service and know the starting price before they commit. A private studio built on specialized services also needs a site that reflects that level of craft.

Booking had to be effortless on a phone, and the site needed to serve Spanish-speaking clients as well as English speakers.

We built a polished WordPress site around professional photography of the studio and its owner, with an elegant serif style that suits a premium private salon. The homepage introduces signature services such as hair rejuvenation, wash and blow dry, and scalp analysis. It explains booking in three simple steps and features the studio's Google reviews.

A detailed pricing page lists starting rates, appointment lengths and new-client deposits. The header includes a Shop link to take-home hair-care products and an English/Spanish language switcher, and every Book Now button goes straight to the studio's online booking.

SS77 Hair Studio now has a site that reflects the quality of its specialized work, answers pricing questions up front and takes clients straight to booking from any device. New and returning clients have an easy way to reserve a chair.

The site has since grown to include a dedicated page for each core service, from custom color and gray blending to keratin and scalp wellness, each with its own FAQs and a link to book.