Stone Remodeling — A credible site for a NY/NJ remodeling firm.
New York & New Jersey, USA

The Client
Stone Remodeling Inc. is a general construction company licensed in New York and New Jersey, with an office on Fifth Avenue in Manhattan. It focuses on interior renovation for residential and commercial clients and runs each job from the first consultation through design and planning, approvals, construction and a final quality checklist reviewed with the client.
Residential clients hire it for condo, co-op and house remodels, from a single kitchen or bathroom to a whole apartment. Its custom woodwork side designs and builds kitchen cabinetry, millwork and furniture. Commercial clients use it for office, retail and restaurant build-outs, including tenant build-outs for either the tenant or the property owner. Completed projects include full apartment remodels at 50 Sutton Place South, Riverside Drive, East 60th Street and East 70th Street, a living room with a media wall and custom millwork on Central Park South, a full penthouse remodel with custom millwork and stairs on West 61st Street, and bathroom work at 800 Grand Concourse in the Bronx.
The Problem
In New York, a renovation is a high-trust purchase. Apartment owners want to see finished work in buildings like their own and to know the contractor can handle the city's permits and approvals. Businesses planning a build-out want confidence that the job will finish on time and on budget. A remodeling firm that cannot show that proof online makes it easy for a prospect to move on to the next contractor.
Stone Remodeling also offers several distinct services across two states: apartment and whole-home remodels, kitchens, bathrooms, commercial and tenant build-outs, and custom woodwork. Each one needed a clear explanation for the people looking for it, and every page needed an obvious route to a free estimate, so a visitor could act as soon as they were convinced.
What We Did
We built the site on WordPress around a full-width hero with a luxury interior image, the Stone Remodeling Inc. logo, a bold General Construction headline and a single Contact Us button. Below that, the home page introduces the firm's New York and New Jersey licensing and puts a click-to-call free-estimate prompt right after the introduction. It then covers the three service lines (residential, commercial build-out and custom woodwork), a design, innovation and remodel strip, a credentials panel and a slider of client testimonials.
A Services menu leads to separate pages for interior, commercial, kitchen and bathroom remodeling. Each has its own search title and description aimed at New York and New Jersey, a photo gallery and plain-English detail, from custom cabinets and countertops to bathroom expansions and additions and office and tenant build-outs. The commercial, kitchen and bathroom pages also carry a free-estimate phone line. The About page walks clients through the four steps from free estimate to final quality check, so they know what working with the firm looks like before they call.
The Projects section is the proof: 14 completed jobs, each labelled by street and scope and opening into its own photo gallery. The Contact page has a free-estimate quote form with a file upload, protected by reCAPTCHA. Behind the scenes, the site runs Yoast SEO with an XML sitemap, LocalBusiness schema listing the Fifth Avenue office and weekday hours, and Site Kit by Google for analytics. A blog answers common NYC renovation questions, such as when a DOB permit is needed, the steps of a kitchen remodel and how to finance a renovation.
The Result
Online, Stone Remodeling now presents itself as what it is: a licensed New York and New Jersey general contractor with a Manhattan office, a clear range of residential and commercial services, and finished projects at recognizable New York addresses.
Every page shows the office phone and email under a Get a Free Estimate heading, and Contact is always one click away in the main menu. Homeowners, co-op owners and commercial tenants can browse the project galleries, call the office or send the quote form with a file attached, going from research to a free-estimate request without leaving the site. The service pages and local business data also spell out for search engines what the firm does and where it works.
Tech Stack
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