Pinnacle Dental — From invisible to fully booked in Herndon, VA.

Pinnacle Dental is a professional dental practice on Grove Street in Herndon, Virginia, where Dr. Sundas Idrees, DDS, treats patients of all ages, from young children to adults. A Virginia native, Dr. Idrees studied at the University of Virginia and the VCU School of Dentistry, completed an advanced general dentistry residency, and is proficient in English, Spanish and Urdu/Hindi.

The office is open six days a week and sits close to Reston, Fairfax, Sterling, Vienna, Oakton and Great Falls, serving families and individuals across Northern Virginia.

A dental website has to answer a new patient's questions before they ever call: who the dentist is, which treatments are offered, whether their insurance is accepted, and how to get an appointment. Patients without insurance also need to see a realistic way in.

Pinnacle needed a redesigned site that introduces Dr. Idrees personally, explains a wide range of treatments in plain language, and keeps online booking within reach on every page.

We built the site around the doctor and the booking path. The side navigation carries a Zocdoc Book Online button on every page. The homepage introduces Dr. Idrees and her training, previews the main services, and adds patient testimonials, accepted insurance plans, office hours and a tap-to-call phone number.

The services page covers preventive, restorative, cosmetic, periodontal, pediatric, sedation, endodontic, oral surgery, prosthodontic, orthodontic and implant care. It also gives plain-language answers to common questions, such as why gums bleed, what veneers are and why wisdom teeth are removed.

A Promotions page explains the yearly loyalty plan for uninsured patients and the Care to Share referral program. Alongside it are an office photo tour, a smile gallery and a contact page with a form and a map. The full Grove Street address and a footer naming nearby communities make the practice's Herndon location clear.

New patients can get to know Dr. Idrees, see which insurance plans are accepted, read about the treatment they need, and book through Zocdoc from any page. Patients who prefer to call can tap the number on the homepage or contact page, and office hours appear on every page.

Uninsured patients have a clear option in the loyalty plan, and the practice has a personal, welcoming front door for the Northern Virginia communities around Herndon.