Your Success Agent — A conversion-focused site for a business coach.
United States
The Client
Your Success Agent is the coaching business of founder and CEO Melanie Free-Clinton, a digital entrepreneur, author and consultant. It helps entrepreneurs uncover their expertise and build profitable online businesses, with a focus on digital products.
Its offers include one-to-one consultations, a group program and a done-for-you digital product service.
The Problem
Coaching and digital-product offers are easy to describe and hard to differentiate. Your Success Agent also serves two very different audiences: established business owners looking to add revenue streams with digital products, and aspiring owners starting from scratch.
The site had to make Melanie's method and programs clear, separate those two groups early, and give each one a relevant next step.
What We Did
We built a WordPress site that opens with a full-screen video hero and two clear entry buttons, one for business owners and one for aspiring business owners. Each button jumps to a section written for that visitor, presenting a free video series matched to their stage.
The homepage introduces the Uncover, Start and Grow framework, and a Work With Mel page breaks each stage into its offers, from one-to-one consultations and a group program to a done-for-you digital product service, with format and commitment details where they apply. Video testimonials and an Ask Mel prompt that leads to a contact form round out the homepage.
The Result
Your Success Agent now has a clear, focused online presence that explains its coaching and digital-product offers. Visitors are sorted by stage as soon as they arrive, and each group is pointed toward a free resource and a program that fits where they are.
Tech Stack
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